This has been years coming you guys. Over a year in the actual making. Lots of obstacles to overcome. But it's finally finished, and out there and I'm really excited to tell you about it.
And with that a bittersweet announcement. I will, henceforth, be blogging over there now. Our new brand is more than just about photography... it's about creating a life worth remembering. It's about collecting moments instead of things. It's about quality... quality friends, quality food, quality time, quality art. It's about people who are changing the game. It's about true love. It's about life and growth. I'm so excited about it.
Our new blog (which is screenshotted in the image above) will be a lifestyle blog celebrating all those things. It's a bit more grown up. It's got some soul. And I really hope that you'll follow me over there, add it to your blog readers, subscribe, follow the social media channels there and continue along this crazy journey of life with me.
Thanks for always being there to listen, witness, and share in my life. I hope you'll be there with me for this next chapter!
The new blog: http://blog.bytherobinsons.com
The new site: http://www.bytherobinsons.com
So. Life has been a bit crazy. And I just had to take a little break from blogging because for a while I've felt like I've just been treading water...
You all know that for about a year now we've been working on a new brand for our photography. It's a project I've been super passionate about. We originally thought the new brand would be done by the new year, then by spring, then by summer, then by October. When our designers told us that they didn't think we'd finish on time again and still hadn't started to deliver a product we felt was up to par, we made the extremely difficult decision to fire them. It was a really hard decision because it meant that we were back at square one, and we lost all the money we had already paid them for the project, and we got pretty much nothing.
I just had to pump my life breaks to deal with it. I was depressed about it for a few days. This project I've been working on for a year was crumbling. We lost a ton of money. We didn't have enough money or time left to start over with a new designer so we were feeling out of options.
This also happened during the month that we have our lowest income of the year (late summer is our slowest time of year) and also when we got the keys to our new office space which we have to build out and decorate in just a few weeks for a grand opening in the beginning of November.
So we looked at a few options and decided the best one for us at this point would be to design the brand and website ourselves. We had already put a ton of work into the development of the brand to be able to communicate it to our designers so we didn't want to waste all of that. And since our designers made us a logo that was really poor quality, I had already made another one that I loved on my own.
So I've been spending all my spare time building out the new brand and website. It's definitely crunch time. We were waiting on getting branding pieces from our designers for so long so we had not ordered any of our marketing materials yet (because, hello, you need a logo to order marketing pieces) so now on top of the website we are also designing and ordering and sourcing all our marketing pieces. And we have to have everything finished in the next few weeks.
I will be honest with all of you, I have no idea if I can pull it off. I feel very in over my head. But I'm so passionate about our new brand and I want it to succeed really badly. So I'm going to give it my all and hope and pray for the best. Send me your prayers and positive vibes if you will!
(Oh, and on top of all of that in my life I have been doing a 60 day fitness challenge and decided to help coach other people to do the same one so I've been doing that too. So there's that as well. I may be crazy, but my abs are starting to come back! Ha.)
Thanks for stopping by even though things here have been sparse. They will probably be a bit sparse over the next few weeks too as I'm trying to get our new brand finished and launched and our new space decorated and trying to not lose my mind or eat my feelings in the process.
Labels: strategic concerns
Okay ya'll. These are one of my FAVORITE snacks so I figured I'd share them with you. They take 5 minutes to make and taste just like oatmeal cookie dough but are so much better for you than cookies. They make great breakfast or snacks on the go or you can pop a few in your mouth before working out for some extra energy....
Using a spoon, mash all the ingredients together in a bowl. Roll into bite-sized balls (about 1 small spoonful of dough each). Place on wax paper and refrigerate 1 hour.
Other fun flavor ideas to try:
- Apple cinnamon (shredded apple, cinnamon, nutmeg)
-Tropical snack balls (shredded coconut, 1/2 mashed banana)
-Trail mix power balls (chunky peanut butter, dried cranberries, chopped dried apricots, sunflower seeds)
-Chocoholic snack balls (chocolate peanut butter, cocoa powder, mashed dates, chocolate ShakeO, dark chocolate chunks)
Wanna see more fitness/health related stuff?
You can join in the conversation over on FB by clicking here!
And interested in Shakeology? You can find out more here. It's the best.
Someone asked me what I love to do. After thinking about it for a while I said that I love building things. And I think everything I love in life can be somehow grouped into that answer. I love entrepreneurship because I love building a brand and a business. I love photography because I love building a story and a feeling with photographs. I love art because I like building something out of nothing and having that something be able to tell a story or communicate a feeling. It's kind of like magic. I like creating.
This year I've been building. It seems like the building is never ending. We are building the photography brand of our dreams. We've been operating for 5 years as our current company, Studio222 Photography. And it has been everything we wanted it to be. But now, we want more. And our current brand can't hold it all. So we're building another, from scratch.
This process has all been much harder than I thought. I thought we'd just whip up a new brand image, design a new site, re-make our marketing materials and BAM... we'd be ready to go. But this whole thing has taken on a life of it's own and if I really want it to be everything I dream of it being I know that I need to respect the process.
Some of the things that are super important to us with this brand are:
-Supporting local artists
-Offering a new product no one else has (so excited about this one!)
-An artist's portfolio instead of just a wedding photography website
-A three-strand business model of weddings, families, and brands/collaborations (so happy with this!)
-A focus on the true, real, important things in life (not just the fluff of the wedding industry)
-Being environmentally responsible with our products and methods
-Building a lifestyle vibe into our brand (!!!!)
-Building a brand that people in all stages of life can connect to (so I expect you to stop by!)
-Following our creative passions 100%
-Making high quality, award winning, creative photography an accessible luxury
-Giving people who can't afford the investment a way to still work with us (this is by far my most exciting project I've come up with and I can't wait to launch it!)
So as you can see, there's a lot. And I'm committed to doing it all really well. To a fault actually. We went to see the Steve Jobs documentary and I identified so much with Steve's perfectionism. My poor husband/design team. I love them, but they must hate me sometimes.
Another aspect of our new brand is going to be that we will have a physical location/storefront for creative consultations and community events. It is in a building that will be so incredible when it's finished that I can hardly stand it. The building is modeled after the Ferry Building in San Francisco and is a hub for food entrepreneurs and artists in the area. There will be an artisan food market downstairs, an award winning restaurant, a garden that the restaurant and market vendors use for their food, lots of artists and community organizations upstairs, an event space, and a teaching kitchen!
The walls just went up in our little piece of it and we got to stop by. There is a lot of cosmetic work to do. We'll be able to start working on it next month probably and we're aiming for a grand opening in late October, early November. I can't tell you how excited I am. Here's a sneak from when we got to see our walls up...
I will be completely honest (and fairly bold in sharing this publicly) and tell you that my goal is to change things. I want to change the way people look at wedding photography, family photography, and professional photography in general. My ideas for this brand are things that are not currently being done by anyone in my industry and that both thrills me and terrifies me. I've got some big goals but I refuse to back down. Thanks for joining along and sharing in my building! xo.
Labels: business life
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